For decades, the strength of a supplier was personal connection. A voice on the phone. The "usual order." The handwritten note. The late-night call from a trusted client.Those values aren’t gone — but the way your customers want to experience them has changed. The new generation of professionals in the HoReCa sector doesn’t wait for phone calls. They don’t want flyers or verbal confirmations. They expect speed, transparency, and digital consistency.
Who Is the New Buyer?
It’s not about age — it’s about mindset.The modern HoReCa professional:
- Browses catalogs online, not buried in message threads
- Compares prices without chasing reps
- Orders at 11 p.m. from their phone after closing the kitchen
- Wants past orders, invoices, and stats at a glance — not by request
Above all, they want professionalism. Not “special treatment,” but reliability. They want to know they’re working with a well-organized supplier — someone who runs their business with the same discipline they expect of their own.
Digitization Is Not Technology — It's Experience
At SupFolio, we see this shift every day. It’s not just about tools. It’s about people.From the new-generation chefs, to second-generation hoteliers, to bar managers with digital-first habits — expectations have evolved. These buyers demand that their suppliers operate with the same level of clarity and professionalism they offer their guests.SupFolio isn’t just about placing orders. It’s about creating a space where your operational excellence becomes your competitive edge.
You Don’t Lose Contact — You Upgrade It
- Giving your clients tools shows trust
- Saving them time shows respect
- Providing structure shows professionalism
Some suppliers worry that digitization will “create distance” in the relationship.In truth, it does the opposite:
The relationship remains — it simply moves to a higher level.
If You Want to Stay in the Next Decade…
You don’t need to become a digital expert.
You just need to take the first step.Your customers have already changed. The real question is:
Has your business evolved with them?SupFolio is the bridge. Between you and the next generation of HoReCa professionals.
Between your experience — and the market’s future.
